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CASE STUDY

Sales Efficiency transformation using Custom CMS at a Multinational Private Education Provider

A great company of skillful, humane professionals. Their empathetic, human dimension is very important to us and central to the excellent collaboration throughout our project. ZOZUK has a very bright future ahead.

— @sphielesprit

Oxford International Education Group was founded in 1991 as ISIS Education and Travel by David Brown and Robert Darell. The company started operating outbound tours for UK University students through the academic year from September to June. During the summer, we established summer English languages courses for international students.


To gain financing to grow the business, the Founders turned to the Prince’s Trust, one of the UK’s most successful youth charities. The Trust offered David and Robert a £5,000 loan and two mentors to help see the business through the next stage of its lifecycle. Oxford International has grown to be one of the top 10 businesses sponsored by the Trust and remains closely associated with it today.


The education opportunities we can offer students from around the world have grown in diversity and size since then, enabling us to support over 500,000 students since 1991.


In a short period of time, they have managed to create a community of 7000+ students across 100+ countries.

Objectives

  • Creating an advanced and capability-rich custom based content management system.
  • Building an interactive end-to-end website design.
  • Set up a highly scalable and maintainable website to cater to an ever-increasing base of visitors. 
  • Closely following the established brand image of Oxford International Education Group.

Key Challenges

  • The project demanded enterprise-level reliability, scalability, and maintainability.
  • Subsequently, numerous factors needed remediation such as security, legacy, and unused code. The existing website was developed solely on a visual page builder with no scope of scalability and lacked reusable components.
  • The design was not intuitive. This made website navigation difficult for both the site manager and the visitors equally.
  • The whole navigation structure had to be revamped from the ground up.
  • The mobile version of the site was non-responsive.
  • Ensuring GDRP compliance was critical to addresses the transfer of personal data in and outside the EU and EEA areas.

Ready to experience?

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The Solution

  • Creating an advanced and capability-rich custom based content management system.
  • Building an interactive end-to-end website design.
  • Set up a highly scalable and maintainable website to cater to an ever-increasing base of visitors. 
  • Closely following the established brand image of Oxford International Education Group.
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